Iron Dames is thrilled to announce the grand opening of its highly-anticipated online shop with the first products featuring the Icon collection. This virtual boutique will showcase an exclusive range of clothing and merchandise that celebrates the project’s outstanding achievements in the world of motorsports and its forthcoming foray into equestrian sports.
More than just a team pushing back barriers and changing the perception of women in mixed sports, Iron Dames has become a genuine brand, with a strong identity, embodying passion, determination, excellence and elegance. In five years, the pink drivers have made their marks on the world’s greatest tracks and endurance championships while capturing the hearts of fans worldwide. The team’s breakthroughs, never give-up attitude and dedication have already been an inspiration to many. Being an Iron Dame is above all a state of mind, a positive attitude to face every race and everyday life, that everyone can embrace, from the current generation of drivers aiming to achieve their dreams, to the next generation of stars and beyond.
The Iron Dames online shop will offer a special collection of clothing and merchandise that embodies the spirit and roots of the brand. The collection features Iron Dames colours, attention to detail, and designs that capture the essence of the project’s singularity and success. More items will be added over time, allowing everyone to showcase their ‘Iron Dame’ identity in their own unique style.
The Iron Dames online store is now live and ready to serve fans and supporters worldwide. To explore the first items of the collection and make a purchase, visit www.irondames.shop.
Join us in celebrating this exciting milestone for Iron Dames and flying the Iron Dames colours of empowerment and excellence.